Flic Luxmoore

A Day In The Life Of The Jabberwocky

by Flic Luxmoore | Wednesday, May 22, 2013 | Food Van Driving, Street Food, Street Food Theory

Every event is a little different, but most of the time they will be something like this. It starts the day before, with a deep clean of the van. Cleaning is a pretty big theme here, brace yourselves. Every surface inside the van has to be scrubbed, then antibacked,...

Toastie Analytics

by Flic Luxmoore | Wednesday, May 15, 2013 | Street Food, Street Food Theory, The Business of Catering

Today we were at the Farmer’s Market in New Street again, watching the rain and serving a sudden rush of lamb toasties. It led to some thinking, some tea and a hypothesis. Our best selling toastie is the ham and cheese. When we first started toasting it...

Famous

by Flic Luxmoore | Wednesday, May 8, 2013 | Street Food

Recently all sorts of new activities have been cropping up for us and the Beast. Street food is gradually gaining traction in Birmingham and nationally the whole idea is becoming more acceptable. This means there are lots of opportunities for free publicity going and,...

The Full Time Job

by Flic Luxmoore | Wednesday, May 1, 2013 | Hopeful

Today, in keeping with tradition, was a Wednesday. As the first Wednesday of the month it was also our second outing to the Birmingham farmer’s market. The last one, a month earlier, had proven to be cold and windy but otherwise quite entertaining, so with the...

Staying In Touch With Your Food

by Flic Luxmoore | Sunday, April 28, 2013 | The Business of Catering

Things have been crazy over the last week. To say the phone has been ringing off the hook would be inaccurate, what with it being a mobile, but there has been a lot going on. So much so that this week’s post is about me extracting myself from the Jabberwocky...