The Troubles of the Business Blog
There is a blog post I cannot write. So without writing it, I thought I’d explain why, because that’s the reasoning behind keeping this project: to talk about everything. The Jabberwocky Soliloquy has always floated along the line between the diary aspects of a...
Food Festival Work
I sat down just a moment ago to check something before starting the blog, and seem to have lost a few hours. Recently, specifically since the BBC Good Food Show, this has been happening more. You stare idly at a fixed point in the middle distance, brain cruising on...
BBC Good Food Show 2013 Preparations
Tomorrow is the first day of the biggest event of the year; the BBC Good Food Show 2013 at the NEC in Birmingham. We won the pitch after a fortuitous series of events involving nominations and voting earlier in the year and have since discovered, by way of an invoice,...
Important Observation Of The Week – Burgers
The last week has seen us single-handedly cover almost all the street food bases, and at any rate do justice to my personal top three: The market (Warwick Uni, Brindley Place), the collective (Digbeth Dining Club) and the festival (Vale Fest). We were able to road...
Making A Living Out Of Street Food
Today, on this most gorgeously drizzly day, I turn an entire year older. To celebrate we went to visit Warwick University and trade on the Piazza near the Union. As we have always suspected students have a strange affinity for toasties, and they left us with a...
A Day In The Life Of The Jabberwocky
Every event is a little different, but most of the time they will be something like this. It starts the day before, with a deep clean of the van. Cleaning is a pretty big theme here, brace yourselves. Every surface inside the van has to be scrubbed, then antibacked,...
Toastie Analytics
Today we were at the Farmer's Market in New Street again, watching the rain and serving a sudden rush of lamb toasties. It led to some thinking, some tea and a hypothesis. Our best selling toastie is the ham and cheese. When we first started toasting it represented...
Famous
Recently all sorts of new activities have been cropping up for us and the Beast. Street food is gradually gaining traction in Birmingham and nationally the whole idea is becoming more acceptable. This means there are lots of opportunities for free publicity going and,...
The Full Time Job
Today, in keeping with tradition, was a Wednesday. As the first Wednesday of the month it was also our second outing to the Birmingham farmer's market. The last one, a month earlier, had proven to be cold and windy but otherwise quite entertaining, so with the weather...
Staying In Touch With Your Food
Things have been crazy over the last week. To say the phone has been ringing off the hook would be inaccurate, what with it being a mobile, but there has been a lot going on. So much so that this week's post is about me extracting myself from the Jabberwocky inbox and...
Brum Yum Yum King’s Heath – Trader’s Perspective
Last Saturday was Brum Yum Yum. Foodie haven, street food bonanza and the most unexpected, tiring and exciting event in the year so far. Here is my perspective on how last Saturday went.
Anticipation
This week has been, and will continue to be, rather rushed. It's why I'm only just sitting down to start the blog now, at 9pm, rather than having spent the last three hours ponderously typing out the first few paragraphs while I potter round our various social media...